area data

market data

market size

Hyogo Prefecture has a population of approximately 5.37 million, which is comparable to the population of Norway.
The prefecture's income is approximately 17 trillion yen, which shows the large scale of Hyogo Prefecture's economy.
In addition, the amount of savings per household is high, making it an extremely attractive area for sales.
A distinctive feature of the market is the high proportion of expenditures on clothing. At large retail stores in the prefecture, clothing accounts for roughly half of sales, and this proportion continues to increase year by year. In particular, women's and children's clothing accounts for a high proportion of sales. Even in Kobe, known as a fashion city, this proportion stands out among major cities across the country.